YouTube can be used for free advertising.

In my previous post, I talked about members of the public searching for memorable advertisements because the ad caught their attention though humor or other emotional responses. It's no big secret that people do this. We've all done it. Think about it, how many times have we seen the Old Spice commercial? Or any Guinness ad..ever? YouTube has all of these famous advertisements. This is great for the consumer. We get to relive our favorite adverts as long as we have a half decent internet connection.

For example, my own favorite advert of all time is a Specsavers parody of 'The Lynx Effect'. Even though this ad doesn't appear to have much to do with Specsavers, it so hilarious and memorable that I will always think of it when ever Specsavers is mentioned.

So how does this benefit the company? I'm going to continue to use Specsavers as an example. The ad posted above was released in 2010 by Specsavers. Lets just say that they wish to air this ad on ITV1 during  a show that would attract roughly 2 million viewers, and the rate cost was £6.00 per one thousand viewers. Therefore, 2000 x £6.00 = £12,000 for 30 seconds. This number could be higher or lower depending on what channel the ad is being aired, the time of day, and the program that is on. This amount would have to be paid every single time the ad is aired. 

YouTube does not charge for this advertising. Well, it does charge for the adverts you see before videos you actually want to watch, but if this ad was to be posted as a video, it would be completely free of charge. 

This basically means that if an ad captures the attention of customers enough, they will search for the ad online and the companies can reach their customers without paying for repeated airtime. Essentially making it free advertising.